多年协议包括所有市场的本地电视收视率，还包括尼尔森的Ad Intel
尼尔森利用大数据和面板进行本地电视测量
NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.
通过尼尔森的测量，哈伯德广播公司将对其受众有最全面的了解，从而更好地为广告商服务，并做出关键的节目决策。尼尔森 "受众第一 "的方法利用了对有线电视、卫星电视、宽带和传统空中电视家庭的直接面板测量，以及来自大数据提供商的数十万有线电视和卫星电视家庭的大数据。这些独特的资产以一流的数据科学为后盾，为本地电视观众提供了最全面、最具代表性和最准确的信息。
“We are pleased to return as a Nielsen customer in Minneapolis-St. Paul and look forward to seeing how the new Big Data + Panel approach advances Local TV measurement,” said Robert Hubbard, President, Hubbard Television Group. “Nielsen’s local market insights allow KSTP and KSTC TV to better understand our audience and serve them the local news, weather and sports content that most resonates.”
“Nielsen is excited to continue working with Hubbard Broadcasting and deliver the critical Local TV insights they need to drive content strategies and revenue opportunities across these important Local markets,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “At the start of 2025, we’re energized by the expanding scope of our Linear & Digital measurement, the activation of Big Data + Panel, and the incrementality from Local OTT audiences. Together, we are proud to partner with Hubbard and to empower their teams with best-in-class Local TV audience insights.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
媒体联系方式：
Sarah Muratore (sarah.muratore@nielsen.com)
