다년 계약에는 모든 시장에 대한 현지 TV 시청률과 닐슨의 Ad Intel 포함됩니다.
빅데이터 + 패널을 기반으로 한 닐슨의 로컬 TV 측정 결과
NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.
닐슨 측정을 통해 허버드 방송은 시청자에 대한 가장 전체적인 관점을 확보하여 광고주에게 더 나은 서비스를 제공하고 중요한 프로그램 결정을 내릴 수 있게 됩니다. 닐슨의 시청자 우선 접근 방식은 케이블, 위성, 브로드밴드 및 기존 OTA(Over-the-Air) 텔레비전 가구에 대한 직접 패널 측정과 빅데이터 제공업체의 수십만 케이블 및 위성 가구에서 수집한 빅데이터를 결합하여 활용합니다. 업계 최고의 데이터 과학으로 뒷받침되는 이러한 고유한 자산은 지역 TV 시청자에 대한 가장 포괄적이고 대표적이며 정확한 그림을 제공합니다.
“We are pleased to return as a Nielsen customer in Minneapolis-St. Paul and look forward to seeing how the new Big Data + Panel approach advances Local TV measurement,” said Robert Hubbard, President, Hubbard Television Group. “Nielsen’s local market insights allow KSTP and KSTC TV to better understand our audience and serve them the local news, weather and sports content that most resonates.”
“Nielsen is excited to continue working with Hubbard Broadcasting and deliver the critical Local TV insights they need to drive content strategies and revenue opportunities across these important Local markets,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “At the start of 2025, we’re energized by the expanding scope of our Linear & Digital measurement, the activation of Big Data + Panel, and the incrementality from Local OTT audiences. Together, we are proud to partner with Hubbard and to empower their teams with best-in-class Local TV audience insights.”
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
미디어 연락처:
Sarah Muratore (sarah.muratore@nielsen.com)
