複数年契約には全市場のローカルTV視聴率が含まれ、ニールセンのAd Intel含まれる。
ニールセンのローカルTV測定、ビッグデータ＋パネルで実現
NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.
ニールセンの測定により、Hubbard Broadcastingは視聴者の全体像を把握し、広告主により良いサービスを提供し、重要な番組編成を決定することができます。ニールセンの視聴者第一のアプローチは、ケーブル、衛星、ブロードバンド、従来のOTA（Over-the-Air）のテレビ世帯の直接パネル測定と、当社のビッグデータプロバイダー全体から得た数十万世帯のケーブルと衛星のビッグデータを組み合わせて活用します。クラス最高のデータサイエンスに裏打ちされたこれらのユニークな資産は、ローカルTV視聴者の最も包括的で代表的かつ正確なイメージを提供します。
“We are pleased to return as a Nielsen customer in Minneapolis-St. Paul and look forward to seeing how the new Big Data + Panel approach advances Local TV measurement,” said Robert Hubbard, President, Hubbard Television Group. “Nielsen’s local market insights allow KSTP and KSTC TV to better understand our audience and serve them the local news, weather and sports content that most resonates.”
“Nielsen is excited to continue working with Hubbard Broadcasting and deliver the critical Local TV insights they need to drive content strategies and revenue opportunities across these important Local markets,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “At the start of 2025, we’re energized by the expanding scope of our Linear & Digital measurement, the activation of Big Data + Panel, and the incrementality from Local OTT audiences. Together, we are proud to partner with Hubbard and to empower their teams with best-in-class Local TV audience insights.”
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
メディア連絡先
Sarah Muratore (sarah.muratore@nielsen.com)
