NFL, 红一号, Carry On, 精灵, A Christmas Story, Home Alone and … Virgin River Among Top Programming for the day
12月25日当天，Netflix、Prime Video、Hulu、MAX、Disney+、Peacock 和 Paramount+ 旗下所有影片均进入前 15 名
New York – February 7, 2025 - 尼尔森, a global leader in audience measurement, data and analytics, today announced that December 25, 2024 was the most-streamed day of television in the U.S., in its history of measurement.
December 2024 saw one of the biggest changes in the TV ecosystem as Netflix exclusively live-streamed two Christmas Day NFL games. While the games delivered record viewing for the streaming service, they also helped set another, broader record: the most streaming ever recorded in a single day, and the only streaming day in Nielsen’s audience measurement history to exceed 50 billion viewing minutes (51,218,510,400 to be exact). Streaming represented half of total TV consumption on Christmas Day (49.5%). The second most-streamed day in history fell on January 11, 2025, which also coincided with Prime Video streaming an NFL Wild Card round game.
在 NFL 领跑的同时，多家流媒体服务公司也在圣诞节期间取得了成功，Prime Video、Hulu、MAX、Disney+、Peacock 和 Paramount+ 均在 12 月 25 日当天进入前 15 名。
"尼尔森产品战略高级副总裁布莱恩-福勒（Brian Fuhrer）说："这是一个圣诞故事，讲述了所有流媒体如何在流媒体新节目和常青节目之间取得成功。"尼尔森产品战略高级副总裁 Brian Fuhrer 表示："虽然足球直播最受瞩目、观看人数最多，但多样化的原创和经典节目及电影也真正引起了观众的共鸣。
注：为了最大限度地提高可比性，Netflix NFL 游戏不包括家庭外观看和数字（PC 和移动）观看，这两项合计提升了约 40%。
尼尔森是流媒体电视测量领域的领导者。尼尔森流媒体 10 强》、The Gauge 》和《媒体分销商测评》是业界值得信赖的真相来源。
Nielsen has made a number of recent product innovations. On February 3, the company announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024.
关于尼尔森
尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
联系方式
Lauren Pabst, Nielsen Communications
lauren.pabst@nielsen.com
Jake Urbanski，尼尔森传播公司
jake.urbanski@nielsen.com
