Natal 2024 adalah hari yang paling banyak disaksikan di TV menurut Nielsen

NFL, Merah Satu, Carry On, Elf, A Christmas Story, Home Alone and … Virgin River Among Top Programming for the day 

Netflix, Prime Video, Hulu, MAX, Disney+, Peacock, dan Paramount+ Semua Judul Film dalam 15 Besar untuk tanggal 25 Desember

New York – February 7, 2025 - Nielsen, a global leader in audience measurement, data and analytics, today announced that December 25, 2024 was the most-streamed day of television in the U.S., in its history of measurement. 

December 2024 saw one of the biggest changes in the TV ecosystem as Netflix exclusively live-streamed two Christmas Day NFL games. While the games delivered record viewing for the streaming service, they also helped set another, broader record: the most streaming ever recorded in a single day, and the only streaming day in Nielsen’s audience measurement history to exceed 50 billion viewing minutes (51,218,510,400 to be exact). Streaming represented half of total TV consumption on Christmas Day (49.5%). The second most-streamed day in history fell on January 11, 2025, which also coincided with Prime Video streaming an NFL Wild Card round game.  

Sementara NFL memimpin, beberapa layanan streaming meraih kesuksesan pada hari Natal, dengan Prime Video, Hulu, MAX, Disney+, Peacock, dan Paramount+ yang semuanya menempatkan judul-judul di Top 15 pada tanggal 25 Desember. 

"Ini adalah kisah Natal tentang bagaimana semua streamer menemukan kesuksesan dalam menyeimbangkan program baru dan program yang selalu ada di streaming," kata Brian Fuhrer, SVP Strategi Produk, Nielsen. "Meskipun siaran langsung sepak bola adalah yang paling banyak ditonton, namun beragam acara dan film orisinal dan klasik benar-benar beresonansi dengan para pemirsa." 

Catatan: Untuk memaksimalkan perbandingan, penayangan di luar rumah dan Digital (PC dan Seluler), yang jika digabungkan mencapai sekitar 40%, tidak termasuk dalam Netflix NFL Games.

Nielsen adalah pemimpin dalam pengukuran TV streaming. Nielsen Streaming Top 10, The Gauge dan Media Distributor Gauge adalah sumber kebenaran yang terpercaya untuk industri ini. 

Nielsen has made a number of recent product innovations. On February 3, the company announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024. 

Tentang Nielsen 

Nielsen adalah pemimpin global dalam pengukuran, data, dan analisis audiens. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan intelijen yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens global mereka-sekarang dan di masa depan. 

For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).

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