NFL, Vermelho Um, Carry On, Elfo, A Christmas Story, Home Alone and … Virgin River Among Top Programming for the day
Netflix, Prime Video, Hulu, MAX, Disney+, Peacock e Paramount+ têm todos os títulos no Top 15 do dia 25 de dezembro
New York – February 7, 2025 - Nielsen, a global leader in audience measurement, data and analytics, today announced that December 25, 2024 was the most-streamed day of television in the U.S., in its history of measurement.
December 2024 saw one of the biggest changes in the TV ecosystem as Netflix exclusively live-streamed two Christmas Day NFL games. While the games delivered record viewing for the streaming service, they also helped set another, broader record: the most streaming ever recorded in a single day, and the only streaming day in Nielsen’s audience measurement history to exceed 50 billion viewing minutes (51,218,510,400 to be exact). Streaming represented half of total TV consumption on Christmas Day (49.5%). The second most-streamed day in history fell on January 11, 2025, which also coincided with Prime Video streaming an NFL Wild Card round game.
Embora a NFL tenha liderado o caminho, vários serviços de streaming obtiveram sucesso no Natal, com Prime Video, Hulu, MAX, Disney+, Peacock e Paramount+ colocando títulos entre os 15 mais vendidos no dia 25 de dezembro.
"Essa é uma história de Natal que mostra como todos os streamers estão obtendo sucesso ao equilibrar programação nova e perene no streaming", disse Brian Fuhrer, vice-presidente sênior de estratégia de produtos da Nielsen. "Embora o futebol ao vivo tenha sido o mais conhecido e assistido, a variedade de programas e filmes originais e clássicos realmente repercutiu entre o público."
Observação: para maximizar a comparabilidade, as visualizações Out of Home e Digital (PC e celular), que combinadas representam um aumento de aproximadamente 40%, foram excluídas dos jogos da Netflix NFL.
A Nielsen é líder na medição de streaming de TV. O Nielsen Streaming Top 10, o The Gauge e o Media Distributor Gauge são fontes confiáveis de verdade para o setor.
Nielsen has made a number of recent product innovations. On February 3, the company announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024.
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Contatos
Lauren Pabst, Nielsen Communications
lauren.pabst@nielsen.com
Jake Urbanski, Nielsen Communications
jake.urbanski@nielsen.com
