墨西哥 - June 18, 2024 - Nielsen, a global leader in audience measurement, data and analytics, announced the relaunch of The Gauge Mexico, which shows monthly information on television consumption broken down into four viewing categories: Broadcast, Pay TV, Streaming and Others. In 2021, Nielsen IBOPE implemented a laboratory panel made up of 200 homes with broadband Internet, distributed in the three main cities of the country: Mexico City, Guadalajara and Monterrey, with the purpose of bringing new technology to Mexico and laying the foundations for streaming measurement in the country. Up to this moment, information from this panel has been used to generate The Gauge Mexico report.
Aligned with the vision of converged TV measurement, a rollout of this new measurement technology has started in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption of the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study and will be strengthened by completing a subsample of 900 homes in the third quarter of the year. The installation of this new measurement technology will continue until it is completed within the official panel in its entirety.
在The Gauge的首次更新中，我们注意到在 28 个研究城市中，线性电视观众占电视消费的 51.6%，流媒体占 17.6%。
"The Gauge 以及我们公司在测量方面的改进带来了相关信息，将伴随墨西哥行业的发展。尼尔森拉丁美洲产品业务合作伙伴安德烈斯-卡布雷拉（Andrés Cabrera）强调说："通过最佳的家庭被动流媒体测量技术，它们能更好地了解与每种媒体类型相对应的受众比例，而无需使用面板上的个人声明。
"Andrés 总结说："准确捕捉跨媒体消费者行为仍然是我们的首要任务，也是我们下一步实施工作的驱动力。
The Gauge México is available at https://beta.nielsen.com/news-center/2024/the-gauge-mexico-may-2024/
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we provide our clients with independent, actionable intelligence so they can connect and engage with their audiences, now and in the future. Nielsen operates around the world in more than 55 countries.
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关于实验室面板与流式过渡面板
流媒体过渡测量》和《实验室面板》的报告不具有可比性，因为它们测量的人群不同：《实验室面板》报告的是三个主要城市（墨西哥城大都市区、GDL 和 MTY）宽带家庭的电视消费情况，而《流媒体过渡测量》的子样本数据报告的是 TAM 覆盖的 28 个城市所有电视家庭的消费情况。
| 实验室面板 | 流媒体过渡测量 (450HH subsample) |
| 200 HH – Selected from our Establishment Survey, with 4 control variables: SES, TV signal type, presence or absence of children and city, in the weighting variables we have the same adding gender and age. | 450 HH* – Probabilistically selected from the TAM panel through a stratified sampling among households with and without internet, based on the same control variables of the panel: SES, TV signal type, and presence or absence of children in the household |
| 3 main MX cities (CDMX & Metropolitan Area, Guadalajara and Monterrey) | 28 个城市 |
| 100%的家庭拥有宽带能力。 | 互联网普及率 80%（与尼尔森 TAM 官方小组和机构调查一致） |
| 代表 570 万个家庭和 1 960 万人 | 代表 1820 万个家庭和 5840 万人口 |
媒体联系方式
利塞特-V-曼都哈诺
lisset.vega@nielsen.com
