Meksiko - June 18, 2024 - Nielsen, a global leader in audience measurement, data and analytics, announced the relaunch of The Gauge Mexico, which shows monthly information on television consumption broken down into four viewing categories: Broadcast, Pay TV, Streaming and Others. In 2021, Nielsen IBOPE implemented a laboratory panel made up of 200 homes with broadband Internet, distributed in the three main cities of the country: Mexico City, Guadalajara and Monterrey, with the purpose of bringing new technology to Mexico and laying the foundations for streaming measurement in the country. Up to this moment, information from this panel has been used to generate The Gauge Mexico report.
Aligned with the vision of converged TV measurement, a rollout of this new measurement technology has started in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption of the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study and will be strengthened by completing a subsample of 900 homes in the third quarter of the year. The installation of this new measurement technology will continue until it is completed within the official panel in its entirety.
Dalam pembaruan pertama The Gauge ini, kami mengamati bahwa penonton televisi linier mewakili 51,6% dan streaming mewakili 17,6% dari konsumsi TV di 28 kota yang diteliti.
"The Gauge, bersama dengan peningkatan pengukuran yang disediakan oleh perusahaan kami, menghadirkan informasi relevan yang akan menyertai evolusi industri di Meksiko. Mereka menawarkan pemahaman yang lebih baik tentang proporsi audiens yang sesuai dengan setiap jenis media, melalui teknologi pengukuran streaming pasif terbaik di dalam rumah -tanpa menggunakan deklarasi dari individu panel-," kata Andrรฉs Cabrera, Nielsen Product Business Partner untuk Amerika Latin.
"Menangkap perilaku konsumen lintas media secara akurat terus menjadi prioritas kami dan menjadi pendorong untuk implementasi kami selanjutnya," pungkas Andrรฉs.
The Gauge Mรฉxico is available at https://beta.nielsen.com/news-center/2024/the-gauge-mexico-may-2024/
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we provide our clients with independent, actionable intelligence so they can connect and engage with their audiences, now and in the future. Nielsen operates around the world in more than 55 countries.
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Tentang Panel Laboratorium vs Panel Transisi Streaming
Laporan Pengukuran Transisi Streaming dan Panel Lab tidak dapat dibandingkan karena mengukur populasi yang berbeda: sementara panel lab melaporkan konsumsi TV di rumah tangga broadband di tiga kota utama (Mexico City Metropolitan Area, GDL dan MTY), data dari sub-sampel dalam Pengukuran Transisi Streaming melaporkan konsumsi semua rumah tangga TV di 28 kota dalam cakupan TAM.
| Panel Lab | Pengukuran Transisi Streaming (450HH subsample) |
| 200 HH – Selected from our Establishment Survey, with 4 control variables: SES, TV signal type, presence or absence of children and city, in the weighting variables we have the same adding gender and age. | 450 HH* – Probabilistically selected from the TAM panel through a stratified sampling among households with and without internet, based on the same control variables of the panel: SES, TV signal type, and presence or absence of children in the household |
| 3 main MX cities (CDMX & Metropolitan Area, Guadalajara and Monterrey) | 28 kota |
| 100% Rumah tangga dengan kapasitas broadband. | Penetrasi internet 80% (Selaras dengan Panel resmi TAM Nielsen dan Survei Pendirian) |
| Mewakili 5,7 juta Kepala Keluarga dan 19,6 juta orang | Mewakili 18,2 juta KK dan 58,4 juta orang |
Media Contact
Lisset V. Mandujano
lisset.vega@nielsen.com
