NEW YORK – JULY 20, 2023 – Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company.
根据协议条款，尼尔森将扩大康卡斯特返回路径数据（RPD）在其全国和地方电视及跨媒体测量服务中的应用，并通过其去重复的受众测量解决方案 "尼尔森一号"（Nielsen One）进行测量。尼尔森还将在两家公司共享的 94 个媒体市场中扩大康卡斯特 RPD 在本地电视测量中的应用。
协议签署后，两家公司还将带来多项重要的行业利益：
- 将康卡斯特的 RPD 与尼尔森的面板数据整合在一起，将大大增强尼尔森跨平台和跨设备全面测量受众的能力，包括实现尼尔森全国电视服务的线性寻址测量。
- Comcast 的 RPD 的加入将尼尔森目前的大数据覆盖范围扩大到近 4500 万户家庭。受众覆盖范围的扩大使尼尔森的客户能够对分散和多样化的受众进行精密的测量和洞察，从而在广告支出和优化方面做出更明智的决策。
- 该协议还将进一步提高最大本地市场的测量保真度，同时使节目制作人和代理商能够深入了解跨平台的先进受众。
- 此外，节目制作人和广告代理公司还可以利用与尼尔森 C3 商业收视率测量产品相协调的可寻址广告，优化库存和广告支出。
从宏观角度看，这项协议加强了两家公司在当今不断变化的媒体和营销环境中推动测量创新和提供最准确测量数据的持续承诺。
“We are delighted to extend our strategic partnership with Comcast allowing us to continue to embrace the power of big data for our services both locally across nearly 100 markets and nationally with addressable measurement,” said Karthik Rao, CEO of Audience Measurement, Nielsen. “This agreement dually reinforces the importance big data plays in our work and Nielsen’s deep commitment to delivering accurate measurement that helps our clients make informed decisions in an increasingly complex media landscape.”
"康卡斯特广告公司董事总经理 Marcien Jenckes 表示："衡量是当今电视广告领域最重要、最复杂和最活跃的话题之一，为了继续推动进步和变革，我们需要共同努力，应对、协调和解决当前行业在这方面面临的挑战。"我们今天与尼尔森宣布的合作是这一历程中最新的证明点和前进的一步，我们期待着未来更多的持续动力和创新。"
预计尼尔森使用康卡斯特 RPD 测量的扩展将于 2024 年引入市场。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (推特, LinkedIn, 在 Facebook 上 和 Instagram).
关于康卡斯特公司
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
媒体联系方式
道格-塞顿
尼尔森
doug.serton@nielsen.com
Elaine Wong
康卡斯特
elaine_wong@comcast.com
