为庆祝今年11月的美国原住民传统月，尼尔森为员工成立了一个名为 "美国原住民、部落和土著之声"（NATIV）的新业务资源小组（BRG），致力于提高原住民、部落和土著居民在尼尔森乃至整个媒体行业的知名度和代表性。
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
在 2021 年 11 月 15 日星期二举行的首次活动中，NATIV 分享了尼尔森最新 BRG 的愿景和使命，活动由 NATIV 全国联合领导 Jerrell Olbekson 和 Erick Santero 主持，他们都是原住民社区的成员和倡导者。BRG 的目标包括共享原住民文化和媒体资源、促进社区参与以及加强招聘和留用工作。
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
