Anlässlich des Native American Heritage Month in den USA im November dieses Jahres hat Nielsen eine neue Business Resource Group (BRG) für Mitarbeiter mit dem Namen Native American, Tribal and Indigenous Voices (NATIV) ins Leben gerufen, die sich dafür einsetzt, die Sichtbarkeit und Repräsentation von Ureinwohnern, Stammesangehörigen und indigenen Völkern bei Nielsen und in der gesamten Medienbranche zu erhöhen.
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
Während der Eröffnungsveranstaltung am Dienstag, den 15. November 2021, stellte NATIV die Vision und den Auftrag der neuesten Nielsen-BRG vor. Gastgeber waren die nationalen Co-Leiter von NATIV, Jerrell Olbekson und Erick Santero, die sich beide als Mitglieder und Befürworter indigener Gemeinschaften verstehen. Zu den Zielen der BRG gehören der Austausch von indigenen Kultur- und Medienressourcen, die Förderung des Engagements in der Gemeinschaft sowie die Verbesserung der Rekrutierungs- und Bindungsbemühungen.
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
