Untuk merayakan Bulan Warisan Suku Asli Amerika di AS pada bulan November ini, Nielsen meluncurkan kelompok sumber daya bisnis (BRG) baru untuk karyawan yang disebut Native American, Tribal and Indigenous Voices (NATIV), yang berkomitmen untuk meningkatkan visibilitas dan representasi penduduk asli, suku asli dan penduduk asli di Nielsen dan di seluruh industri media.
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
Dalam acara peresmiannya pada hari Selasa, 15 November 2021, NATIV membagikan visi dan misi BRG terbaru Nielsen yang dibawakan oleh pemimpin nasional NATIV, Jerrell Olbekson dan Erick Santero, yang keduanya diidentifikasi sebagai anggota dan pendukung komunitas Pribumi. Tujuan BRG termasuk berbagi sumber daya budaya dan media penduduk asli, membina keterlibatan masyarakat, dan meningkatkan upaya perekrutan dan retensi.
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIVโs launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
โWorking with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,โ said Jocelyn Azada, Nielsenโs Business Diversity Leader.
