对电视节目人才和观众的新人口统计洞察力将帮助娱乐业创造更具包容性的内容
EMERYVILLE, CA – February 17, 2021 – Nielsen (NYSE: NLSN) today is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and representation to enable more inclusive content.
Leveraging Gracenote Inclusion Analytics, a distributor can highlight content within its catalog featuring diverse female leads for Women’s History Month or fuel recommendations connecting fans of diverse content with programs they’ll enjoy. A studio can evaluate whether its content meets Diversity, Equity and Inclusion (DE&I) benchmarks and highlight programs for licensing opportunities. Similarly, a brand can identify and target the most inclusive content to inform its ad investment or product placement decisions.
"尼尔森多元化、公平与包容高级副总裁 Sandra Sims-Williams 表示："娱乐业面临着巨大的挑战--如何确保与热门电视节目相关的人才能够反映当今日益多元化的收视人群。"Gracenote Inclusion Analytics 通过将有关内容代表性的信息民主化，有能力推动整个行业实现更好的平衡和更公平的未来。
According to Nielsen’s recent “Being Seen On Screen: Diverse Representation & Inclusion on TV” report, women make up 52% of the U.S. population but comprise only 38% of top recurring cast in popular broadcast, cable and streaming programming. At the same time, People of Color account for 40% of the broader population but are present in only 27% of top TV roles. These data points highlight significant imbalances between representation in content and key audience groups which, by addressing, would serve to accelerate equity in entertainment.
Gracenote Inclusion Analytics 将行业领先的 Gracenote Global Video 节目元数据和 Studio System 名人种族和民族数据与货币级尼尔森电视收视率和尼尔森 SVOD 内容收视率数据相结合。基于这些输入数据，该解决方案提供了新的专有指标，以评估不同身份群体在节目中出现的程度，以及这在多大程度上反映了观众的收视情况。这些指标包括
- Share of Screen quantifying an identity group’s (e.g. Women, LGBTQ, Black) representation among the top recurring talent
- 融入机会指数 comparing Share of Screen for an identity group (e.g. Women) to their representation in population estimates
- Inclusion Audience Index comparing Share of Screen for a group to their representation in the program’s viewing audience
"尼尔森分析部主管蒂娜-威尔逊（Tina Wilson）说："如今，观众积极寻找能突出与他们相似的人和反映他们自身经历的节目。"在这种情况下，娱乐业必须创造出能引起代表人数不足群体共鸣的真实内容。尼尔森和 Gracenote 有着独特的优势，可以通过新的数据分析解决方案帮助娱乐业抓住这一机遇，确保内容与受众之间建立有意义的联系。
At launch, Gracenote Inclusion Analytics offers data and insights around gender, race, ethnicity and sexual orientation of on-camera talent appearing in popular broadcast, cable and SVOD TV programs. Future enhancements will expand product coverage to include theatrical movies as well as behind-the-camera talent including directors, producers, writers and other key roles.
Gracenote Inclusion Analytics is the first solution to launch from the new Gracenote Content Analytics suite. Combining Gracenote’s unparalleled entertainment metadata with Nielsen’s trusted audience measurement data, this suite will provide the entertainment industry with a powerful toolset to inform critical decisions on what to produce, whom to attach, where to place programming and how to buy advertising to maximize resonance with key audiences and return on investment. For more information on Gracenote Inclusion Analytics, visit https://www.gracenote.com/video/inclusion-analytics.
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可信的信息。尼尔森分为两个业务部门。尼尔森全球媒体为媒体和广告行业提供公正可靠的衡量标准，从而建立市场运作所需的行业共识。NielsenIQ（前身为 "尼尔森全球连接"）为消费品包装制造商和零售商提供准确、可操作的信息和洞察力，以及复杂多变的市场全貌，这是公司创新和发展所必需的。
我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 Gracenote
Gracenote 是尼尔森（纽约证券交易所股票代码：NLSN）旗下公司，为全球最热门的娱乐产品和品牌提供音乐、视频和体育内容及技术。Gracenote 是音乐和视频识别的标准，由最大的娱乐数据源提供支持，每年提供 1 亿多首歌曲的描述、85 个以上国家的电视列表以及 70 多项体育运动和 30 万场比赛的统计数据。Gracenote 总部位于加利福尼亚州埃默里维尔，为全球客户提供支持。欲了解更多信息，请访问 www.gracenote.com。
