Expands Nielsen’s Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution
New York, NY – Oct. 15, 2020 – Today, Nielsen announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and builds on Nielsen’s expanding Advanced TV product suite that also includes addressable TV measurement. The first phase of measurement will be enabled in the first half of 2021, beginning with YouTube TV and extending to the YouTube app on connected TVs in the U.S. shortly thereafter, ahead of the 2021-2022 Upfronts.
It’s undeniable that TV is becoming more digital. With more than three-quarters of U.S. homes owning one or more connected device and streaming accounting for 25% of total TV usage, it’s more important than ever to account for audiences across all platforms, including connected TVs. The CTV space continues to experience tremendous fragmentation as more players launch new services, causing data to be siloed within different platforms. According to Nielsen’s recent Beyond Streaming report, YouTube accounted for 20% of all streaming usage in the U.S. With this coverage expansion, Nielsen is bringing unprecedented transparency to the leading ad supported streaming service, giving marketers increased confidence in their investments and the ability to better measure the success of their campaigns across platforms.
“Over 100 million people in the U.S. watch YouTube and YouTube TV on their connected TVs every month. Advertisers are asking for third-party measurement partners like Nielsen to provide a complete view of YouTube and YouTube TV audiences, so they can understand the scale of the audience they’re able to reach through CTV campaigns,” says Debbie Weinstein, Vice President, Global Solutions, YouTube.
尼尔森的数字广告评级（Digital Ad Ratings）是跨电脑、移动和联网设备进行广告测量的黄金标准。随着广告商不断寻求对所有视频进行全面衡量，尼尔森衡量YouTube的能力是提供跨平台衡量指标的关键，媒体买家和卖家可以据此进行交易。通过这些整合，尼尔森能够测量广告的观看情况，并提供跨所有平台的独立受众报告。
"尼尔森受众测量部总经理斯科特-布朗（Scott Brown）表示："随着联网设备流媒体的激增，测量受众至关重要，因为业界需要一种货币级解决方案，为营销人员和出版商提供有关高级电视营销活动的全面、跨平台指标。"尼尔森受众测量部总经理斯科特-布朗（Scott Brown）说："由于联网电视本质上是可寻址的，因此扩大我们与谷歌的合作关系，测量联网设备上的YouTube受众，是提供跨媒体广告测量以及CTV与线性电视上的可寻址电视之间可比性的重要一步。
数字广告评级 is the market-leading independent, third-party solution that provides demographic audience measurement on connected devices. The expansion of Nielsen’s Digital Ad Ratings measurement for YouTube through connected devices builds on Nielsen’s commanding coverage of the connected TV space.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨拉-穆拉托雷
sarah.muratore@nielsen.com
