Expands Nielsen’s Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution
New York, NY – Oct. 15, 2020 – Today, Nielsen announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and builds on Nielsen’s expanding Advanced TV product suite that also includes addressable TV measurement. The first phase of measurement will be enabled in the first half of 2021, beginning with YouTube TV and extending to the YouTube app on connected TVs in the U.S. shortly thereafter, ahead of the 2021-2022 Upfronts.
It’s undeniable that TV is becoming more digital. With more than three-quarters of U.S. homes owning one or more connected device and streaming accounting for 25% of total TV usage, it’s more important than ever to account for audiences across all platforms, including connected TVs. The CTV space continues to experience tremendous fragmentation as more players launch new services, causing data to be siloed within different platforms. According to Nielsen’s recent Beyond Streaming report, YouTube accounted for 20% of all streaming usage in the U.S. With this coverage expansion, Nielsen is bringing unprecedented transparency to the leading ad supported streaming service, giving marketers increased confidence in their investments and the ability to better measure the success of their campaigns across platforms.
“Over 100 million people in the U.S. watch YouTube and YouTube TV on their connected TVs every month. Advertisers are asking for third-party measurement partners like Nielsen to provide a complete view of YouTube and YouTube TV audiences, so they can understand the scale of the audience they’re able to reach through CTV campaigns,” says Debbie Weinstein, Vice President, Global Solutions, YouTube.
ニールセンのDigital Ad Ratingsは、コンピュータ、モバイル、コネクテッドデバイスにまたがる広告測定のゴールドスタンダードです。広告主があらゆる動画における総合的な測定を求め続ける中、ニールセンがYouTubeを測定できることは、メディアの買い手と売り手が取引できるクロスプラットフォームの指標を提供する上で重要な鍵となります。これらの統合により、ニールセンは広告の視聴を測定し、すべてのプラットフォームで独立した視聴者レポートを提供することができます。
「ニールセンの視聴者測定担当GMであるスコット・ブラウンは、次のように述べています。「コネクテッドデバイスを通じたストリーミングが急増する中、視聴者の測定は、マーケターやパブリッシャーに総合的でクロスプラットフォームな測定基準を提供する通貨グレードのソリューション（ニールセンについて 高度なTVキャンペーン）を業界が求める中で、非常に重要です。「コネクテッドTVは本質的にアドレサブルであるため、Googleとの関係を拡大し、コネクテッドデバイス上のYouTube視聴者を測定することは、クロスメディア広告測定とCTVとリニアTVのアドレサブル間の比較可能性を提供するための重要なステップです。
Digital Ad Ratings is the market-leading independent, third-party solution that provides demographic audience measurement on connected devices. The expansion of Nielsen’s Digital Ad Ratings measurement for YouTube through connected devices builds on Nielsen’s commanding coverage of the connected TV space.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
連絡先
ニールセン
サラ・ムラトーレ
sarah.muratore@nielsen.com
