New York, NY – Jan. 8, 2020 – Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen’s DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes.
随着 OTT 平台继续获得更多的关注，尤其是在本地市场，广告商必须想办法在一个分散的市场中接触到本地受众。Gamut与重视特定DMA战略的广告商密切合作，提供研究和洞察力，帮助客户驾驭本地市场。尼尔森营销云将尼尔森的受众数据、分析、媒体策划、营销激活和数据管理平台功能整合到一个完全集成的平台中，使品牌、代理商和媒体公司能够更深入地与客户建立联系。
通过将 Gamut 的本地市场定位功能与尼尔森值得信赖的受众数据相结合，媒体策划人员可以分析、构建和定位 OTT 和数字视频的受众。基于在线性电视测量领域的专业经验，尼尔森的 DMP 将消费者行为和媒体消费数据结合在一起，使公司能够更深入地了解消费者，并为跨渠道营销战略提供信息和执行能力。
"Gamut 致力于为其广告客户提供最佳数据解决方案，以触及每个 DMA 中有价值的 OTT 受众，从而推动广告效果，"Gamut 客户战略和解决方案高级副总裁 Soo Jin Oh 表示。"我们强大的数据能力使客户能够使用我们定制的第一方数据、他们自己的数据以及来自数百家数据提供商的精心策划的受众细分。我们将其与第三方分级研究相结合，以衡量这些受众如何为广告客户的品牌带来提升、增加网站和商店访问量、促进销售并最终为客户带来更多价值。
"尼尔森高级副总裁Ameneh Atai表示："尼尔森与Gamut达成的协议与我们的目标一致，即为客户提供最全面的消费者视角，并能够优化他们在所有接触点和市场上的投资。"尼尔森高级副总裁 Ameneh Atai 表示："Gamut 在本地市场定位方面处于领先地位，我们很高兴能帮助他们继续引领和定义 OTT 广告领域。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About GamutGamut, a business started by Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its best-in-class OTT product, Gamut TOTAL℠, empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. For more information about Gamut, please visit www.gamut.media.
联系方式
尼尔森
Sarah Muratore，全球传播高级经理
sarah.muratore@nielsen.com
(646) 654 – 5387
色域
Erica Schwarz，市场营销高级经理
Press@gamut.media
(212) 588-2835
