伦敦, 15 October, 2020 – Today 尼尔森 (NYSE: NLSN) announces an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen Marketing Cloud目前，该公司的数据为在线程序化生态系统提供了优质的自有和运营受众数据，以及对消费者行为、偏好、购买决策和习惯的深入了解。这些数据集已可用于激活许多不同的在线和离线营销渠道，包括显示、视频、原生、音频、联网电视，现在还将用于户外广告。这是一个营销解决方案，通过将尼尔森的分析、营销激活、数据、媒体规划和数据管理功能整合到一个统一的云平台中，帮助品牌、媒体公司、营销机构和广告公司更深入地了解客户。
Adsquare makes Nielsen data actionable through its Out-of-Home Planner, a solution that is solving the challenges of OOH advertising by combining the strengths of all Adsquare products in one single platform. Adsquare’s out-of-home solutions allow advertisers to easily combine spatial data, audience data and movement data for improved campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights. To be more precise, Adsquare is combining spatial data, audience data and movement data and is able to score any operators’ OOH poster panels against any chosen custom audience segment. Adsquare’s pre-bid integrations with DSPs allow for real-time programmatic activation of DOOH campaigns. Countries currently live in Europe include the U.K., Germany, France, Italy & Spain.
"我们很高兴能够提供尼尔森的数据，并在户外广告领域实现高效的营销支出。Adsquare全球数据合作总监玛丽亚-博特略（Maria Botelho）表示："户外广告运营商和广告商需要毫不费力的解决方案，以提供他们可以信赖的大规模结果和定性数据。
What makes Nielsen’s rich audience data so unique is the breadth and depth of categories within the marketplace, highlights of which include proprietary FMCG data sourced from Nielsen panelists, credit card transaction data sourced from Visa, Amex & Mastercard, psychographic data through the Nielsen VisualDNA quiz and an extensive amount of intent and interest data sourced from Nielsen’s publisher network.
"尼尔森和 Adsquare 的战略完全一致。我们的目标都是为客户提供最高水平的消费者情报，帮助他们在消费者旅程的所有接触点上优化广告投资。"Nielsen Marketing Cloud 国际商务负责人 Maureen Stapleton 说。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Adsquare Adsquare is a global data exchange bringing together data providers and data buyers. Via its self- service Audience Management Platform, Adsquare gives advertisers and media agencies access to multiple data dimensions for more effective targeting, measurement and insights. Headquartered in Berlin, the company operates worldwide with additional offices in New York, Madrid, London, Paris, Milan and Singapore. Follow Adsquare @adsquarecom or contact info@adsquare.com
联系方式
Adsquare
朱利亚-格拉齐尼
giulia@adsquare.com
尼尔森
埃莉诺-克鲁姆
eleanor.crum@nielsen.com
