London, 15 October, 2020 – Today Nielsen (NYSE: NLSN) announces an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen Marketing CloudDie Daten des Unternehmens versorgen derzeit das programmatische Online-Ökosystem mit erstklassigen eigenen und betriebenen Publikumsdaten und Einblicken in das Verhalten, die Vorlieben, Kaufentscheidungen und Gewohnheiten der Verbraucher. Diese Datensätze sind bereits für die Aktivierung über eine Reihe verschiedener Online- und Offline-Marketingkanäle verfügbar, darunter Display, Video, Native, Audio, Connected TV, und werden nun auch für OOH verfügbar sein. Es handelt sich um eine Marketinglösung, die Marken, Medienunternehmen, Marketingagenturen und Werbefirmen dabei helfen soll, mehr Einblicke in ihre Kunden zu gewinnen, indem sie die Analyse-, Marketingaktivierungs-, Daten-, Mediaplanungs- und Datenverwaltungsfunktionen von Nielsen in eine einzige, einheitliche cloudbasierte Plattform integriert.
Adsquare makes Nielsen data actionable through its Out-of-Home Planner, a solution that is solving the challenges of OOH advertising by combining the strengths of all Adsquare products in one single platform. Adsquare’s out-of-home solutions allow advertisers to easily combine spatial data, audience data and movement data for improved campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights. To be more precise, Adsquare is combining spatial data, audience data and movement data and is able to score any operators’ OOH poster panels against any chosen custom audience segment. Adsquare’s pre-bid integrations with DSPs allow for real-time programmatic activation of DOOH campaigns. Countries currently live in Europe include the U.K., Germany, France, Italy & Spain.
"Wir freuen uns, Nielsen-Daten anzubieten und effiziente Marketingausgaben im OOH-Bereich zu ermöglichen. OOH-Betreiber und Werbetreibende fordern mühelose Lösungen, die Ergebnisse in großem Umfang und qualitative Daten liefern, auf die sie sich verlassen können", so Maria Botelho, Director of Global Data Partnerships bei Adsquare.
What makes Nielsen’s rich audience data so unique is the breadth and depth of categories within the marketplace, highlights of which include proprietary FMCG data sourced from Nielsen panelists, credit card transaction data sourced from Visa, Amex & Mastercard, psychographic data through the Nielsen VisualDNA quiz and an extensive amount of intent and interest data sourced from Nielsen’s publisher network.
"Die Strategien von Nielsen und Adsquare passen perfekt zusammen. Wir haben beide das Ziel, unseren Kunden ein Höchstmaß an Verbraucherinformationen zu liefern und ihnen zu helfen, ihre Werbeinvestitionen über alle Berührungspunkte auf der Consumer Journey zu optimieren", sagte Maureen Stapleton, International Commercial Leader, Nielsen Marketing Cloud.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Adsquare Adsquare is a global data exchange bringing together data providers and data buyers. Via its self- service Audience Management Platform, Adsquare gives advertisers and media agencies access to multiple data dimensions for more effective targeting, measurement and insights. Headquartered in Berlin, the company operates worldwide with additional offices in New York, Madrid, London, Paris, Milan and Singapore. Follow Adsquare @adsquarecom or contact info@adsquare.com
Kontakt
Adsquare
Giulia Grazzini
giulia@adsquare.com
Nielsen
Eleanor Crum
eleanor.crum@nielsen.com
