London, 15 October, 2020 – Today Nielsen (NYSE: NLSN) announces an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen Marketing Cloudsaat ini memasok ekosistem programmatic online dengan data audiens premium yang dimiliki dan dioperasikan serta wawasan tentang perilaku konsumen, preferensi, keputusan pembelian dan kebiasaan. Kumpulan data ini sudah tersedia untuk aktivasi di sejumlah saluran pemasaran online dan offline yang berbeda termasuk tampilan, video, native, audio, TV yang terhubung dan sekarang akan tersedia untuk OOH. Ini adalah solusi pemasaran yang dibuat untuk membantu merek, perusahaan media, agensi pemasaran, dan perusahaan periklanan untuk mendapatkan lebih banyak wawasan tentang pelanggan mereka dengan mengintegrasikan analitik Nielsen, aktivasi pemasaran, data, perencanaan media, dan kemampuan manajemen data ke dalam satu platform berbasis cloud terpadu.
Adsquare makes Nielsen data actionable through its Out-of-Home Planner, a solution that is solving the challenges of OOH advertising by combining the strengths of all Adsquare products in one single platform. Adsquare’s out-of-home solutions allow advertisers to easily combine spatial data, audience data and movement data for improved campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights. To be more precise, Adsquare is combining spatial data, audience data and movement data and is able to score any operators’ OOH poster panels against any chosen custom audience segment. Adsquare’s pre-bid integrations with DSPs allow for real-time programmatic activation of DOOH campaigns. Countries currently live in Europe include the U.K., Germany, France, Italy & Spain.
"Kami sangat senang dapat menawarkan data Nielsen dan memungkinkan pengeluaran pemasaran yang efisien di bidang OOH. Operator dan pengiklan OOH menuntut solusi yang mudah untuk memberikan hasil dalam skala besar dan data kualitatif yang dapat mereka andalkan," ujar Maria Botelho, Direktur Kemitraan Data Global di Adsquare.
What makes Nielsen’s rich audience data so unique is the breadth and depth of categories within the marketplace, highlights of which include proprietary FMCG data sourced from Nielsen panelists, credit card transaction data sourced from Visa, Amex & Mastercard, psychographic data through the Nielsen VisualDNA quiz and an extensive amount of intent and interest data sourced from Nielsen’s publisher network.
"Strategi Nielsen dan Adsquare sangat selaras. Kami berdua bertujuan untuk menyediakan klien dengan tingkat kecerdasan konsumen tertinggi dan membantu mereka mengoptimalkan investasi periklanan mereka di semua titik kontak dalam perjalanan konsumen," kata Maureen Stapleton, Pemimpin Komersial Internasional, Nielsen Marketing Cloud.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Tentang Adsquare Adsquare adalah pertukaran data global yang menyatukan penyedia data dan pembeli data. Melalui Platform Manajemen Audiens layanan mandiri, Adsquare memberikan pengiklan dan agensi media akses ke berbagai dimensi data untuk penargetan, pengukuran, dan wawasan yang lebih efektif. Berkantor pusat di Berlin, perusahaan ini beroperasi di seluruh dunia dengan kantor tambahan di New York, Madrid, London, Paris, Milan, dan Singapura. Ikuti Adsquare di @adsquarecom atau hubungi info@adsquare.com
Contact
Adsquare
Giulia Grazzini
giulia@adsquare.com
Nielsen
Eleanor Crum
eleanor.crum@nielsen.com
