欢迎收听尼尔森音频播客系列！
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio. With the help of industry experts and invited guests, the podcast promises compelling, topical and relevant conversations about audio-based media and entertainment. Using the power of Nielsen’s world-class data platform we will provide new and thought provoking insights exploring why 93% of Americans continue to listen to radio each week, more than any other media. This remarkable, noteworthy and enduring consumer behavior shows no sign of abating in this time-starved media age.
在整个系列中，尼尔森音频播客将关注对广播公司、广告商和媒体爱好者都很重要的话题，如
- 大型全国性广告品牌如何（重新）发现广播电台的力量。
- 候选人和竞选活动在本选举年利用广播的前景。
- 广播持久 "社区 "的社会科学，探讨广播媒体在数字时代的复原力和相关性。
广播在我们的文化中扮演着非常特殊的角色。作为娱乐、陪伴、新闻和信息的来源，甚至在发生紧急情况或自然灾害时为公众提供重要的生命线--无线电广播是美国日常生活的重要组成部分。
"尼尔森是一家测量公司。我们帮助赋予难以量化的事物以规模和深度，比如广播听众，"布拉德说。"在这个新的播客系列中，我们将利用尼尔森的数据来讲述广播的故事，并提供听众可能从未考虑过的有趣而有说服力的见解。
We are proud to kick off our inaugural episode with Brad Kelly and Jon Miller, VP of Nielsen Audience Insights, as they take listeners on a Guided Tour of Radio—from Nielsen’s Perspective. This first episode is available now on Soundcloud. New episodes will be released periodically.
