Nielsen Audio Podcast, A Guided Tour of Radio

Welcome to the Nielsen Audio Podcast series!

Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio. With the help of industry experts and invited guests, the podcast promises compelling, topical and relevant conversations about audio-based media and entertainment. Using the power of Nielsen’s world-class data platform we will provide new and thought provoking insights exploring why 93% of Americans continue to listen to radio each week, more than any other media. This remarkable, noteworthy and enduring consumer behavior shows no sign of abating in this time-starved media age.

Throughout the series, the Nielsen Audio Podcast will shine a light on topics that are important to broadcasters, advertisers and media enthusiasts alike, such as:

• How big national advertising brands are (re)discovering the power of broadcast radio.
• Prospects for candidates and campaigns with radio in this election year.
• The social science of radio’s enduring “community,” examining the medium’s resilience and relevance in the digital age.

Radio plays a very special role in our culture. A source of entertainment, companionship, news and information, even providing a critical lifeline to the public in times of emergency or natural disaster—radio is an essential component of daily living in the U.S. Indeed 100 years since its invention, radio continues to profoundly enrich the lives of listeners and create value for advertisers.

“Nielsen is a measurement company. We help give size and depth to things that can be hard to quantify—like radio audiences,” said Brad. “Throughout this new podcast series we’ll use Nielsen data to bring the story of radio to life and provide interesting and compelling insights that our listeners may not have ever considered.”

We are proud to kick off our inaugural episode with Brad Kelly and Jon Miller, VP of Nielsen Audience Insights, as they take listeners on a Guided Tour of Radio—from Nielsen’s Perspective. This first episode is available now on Soundcloud. New episodes will be released periodically.