2 月份电视总使用率下降；流媒体使用率攀升至 37.7
In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in the previous two years (5.7% and 5.1%, respectively). This fact, however, is more of a testament to how strong viewing was in January 2024 than in the previous two years.
In addition to attracting the largest TV audience on record, the Super Bowl played a big role in making Feb. 11, 2024, the day with the most TV viewing since The Gauge was launched in May 2021. In total, the game delivered 30 billion viewing minutes—5 billion more than last year’s game. Going into overtime, however, did contribute here.
Outside of the action around the Super Bowl, broadcast viewing receded following its climb into January, with viewing down 10% overall. The sports genre was a major factor in its decline, as sports viewing dropped 66% in the wake of the NFL playoffs. On a year-over-year basis, the overall drop in broadcast viewing is in line with last year’s 9.2% decline. With some new content in rotation, however, the drama category gained momentum to command 26% of broadcast viewing in February. With all eyes on the Super Bowl in February, CBS used the big game to get audiences excited for its new season, featuring Tracker, 海军罪案调查处, FBI and the final season of Young Sheldon.
在所有有线电视节目中，由于观众收看了大选年的报道，新闻收视率增长了 7%，而体育收视率则下降了约三分之一。即使没有那么多的体育赛事，体育类节目仍然是有线电视节目中的佼佼者，TNT、TBS 和 TruTV 联播的 2024 年 NBA 全明星赛位居榜首，其次是 TNT 和 TruTV 联播的 NBA 全明星周六之夜。
随着春季的到来，电视收视率通常会开始下降。这种季节性影响了所有电视收视，但与其他类别相比，2 月份对流媒体的影响较小。因此，流媒体的使用率下降了 1.9%，但该类别的份额却增加了 1.7 个百分点，占电视使用率的 37.7%，这是自 2023 年 8 月以来流媒体在电视总使用率中所占的最大份额。这也比 2023 年 2 月高出 3.4 个份额点。
As we’re not yet seeing a consistent release of new titles, acquired titles continued to attract the most viewership, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by 蓝天 (Disney+) with 4.5 billion and 实习医生格蕾 (Netflix) with 3.5 billion. Netflix’s Griselda added some new content to the rankings, coming in fourth with 3.2 billion.
As it does for the broadcast and cable categories, sports has started to make a mark in the streaming category when high-profile events are shown. After gaining in January as a result of its exclusive NFL Wildcard game, Peacock usage dropped 19%, while Paramount+ gained 24% in February as a result of its simultaneous carriage of the Super Bowl alongside CBS. Both platforms have also benefited from the appeal of new original programming, namely Ted 和 the Traitors on Peacock (1.3 billion minutes combined) and Halo on Paramount+, accounting for 1.2 billion viewing minutes.
2 月份也是 FAST 服务大展拳脚的一个月，Pluto TV、Tubi 和 Roku Channel 分别增长了 10%、8.3% 和 8.1%。YouTube 也在 2 月份创造了平台最佳份额，占据了电视总使用量的 9.3%。
Brian Fuhrer 的二月数据趋势
方法和常见问题
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
What is included in “other”?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing 流媒体内容评级 to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
