Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
在下面的视频中，尼尔森多元化洞察与合作副总裁 Charlene Polite Corley 与 iHeartMedia 部门总裁兼黑人信息网络创始人 Tony Coles 谈论了广播的力量以及为更真实的黑人声音和细致入微的故事创建平台的问题。观看并了解更多信息：
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- 黑人信息网络的建立以及投资建设更加多样化的新闻室的必要性
- COVID 如何动摇了电视网的计划，却为其新闻编辑室带来了更好的新闻报道
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
