Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
W poniższym filmie Charlene Polite Corley, wiceprezes Diverse Insights and Partnerships w Nielsen, rozmawiała z Tonym Colesem, prezesem oddziału iHeartMedia i założycielem Black Information Network, o sile radia i tworzeniu platformy dla bardziej autentycznych czarnych głosów i zniuansowanych historii. Obejrzyj i dowiedz się więcej:
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- Utworzenie Black Information Network i potrzeba inwestowania w bardziej zróżnicowane newsroomy
- Jak COVID wstrząsnął planami sieci, ale zaowocował lepszym dziennikarstwem dla jej newsroomu
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
