The Gauge数据显示，12 月份流媒体播放量创下历史单周新高

From a total viewing perspective, streaming was the clear outlier during the week of Christmas, as Americans watched a total of 183 billion minutes – an all-time high –  across the growing range of over-the-top platforms. The aggregate viewing was enough to easily dethrone the 160 billion minutes watched during March 2020 (when stay-at-home restrictions began in the U.S.), as well as the 178 billion minutes watched during the week of Thanksgiving just a month earlier. The spike in streaming viewing also gave streamers 33% viewing share of total TV viewing during the week of Christmas, which was the most as measured by Nielsen.

From a reporting standpoint, this month’s edition of The Gauge expands the granularity of the data we provide. Instead of rounding, we have expanded viewing share calculations to display an additional decimal of data. This additional data will make it easier to see month-to-month changes in viewing share. In December, broadcast viewing dropped one share point and the “other” category, which includes video on-demand content, cable set top box streaming, gaming, and DVD usage, gained 1.6% share on the strength of video gaming, during what could be considered the “premiere season” in that category.  Overall streaming was fairly flat for the month, remaining consistent with 28% share.

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观看视频，聆听尼尔森产品战略高级副总裁 Brian Fuhrer 在幕后介绍支撑The Gauge 的一些收视变化。