除了影响娱乐业的格局,拉美裔还是娱乐和媒体的贪婪消费者,这一点从他们对流媒体内容的巨大需求就可见一斑。从媒体和娱乐的角度来看,流媒体已成为所有人观看电视的主要方式,这一点对拉丁裔社区来说再正确不过了。

While all audiences are leaning into streaming, the story is more pronounced for Hispanic audiences, as 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms. And while seemingly endless choice attracts this audience, many Hispanics feel that accurate representation is in decline.
除了强调拉美裔受众对流媒体的渴求外,本报告还提供了一项首创的分析结果,展示了媒体代表性的影响,包括镜头前和镜头后的影响。重要的是,分析结果表明,西语裔内容能够吸引观众,促使他们在平台上花费更多时间,并切实提高节目的收视率。



