媒体领域的选择从未像今天这样丰富。联网电视（CTV）应用的兴起和流媒体平台的日益丰富，不断用新颖、吸引人的内容吸引着对媒体饥渴的消费者。然而，尽管有如此丰富的选择，许多人却没有从所提供的内容中看到足够的自我。
无论是在屏幕上还是在故事情节中，多样性和包容性都是当今媒体的重要组成部分，媒体行业也注意到了这一点，尤其是对以美国拉丁裔人口为主角的真实电视节目的需求。
For example, the Gracenote Inclusion Opportunity Index, which compares the share of screen time for different identity groups against their representation in population estimates, shows a jump of 62 index points in Latino representation across televised entertainment programming between 2019 and 2020. That means that while overall television content featuring Hispanics on-screen in 2019 and 2020 are still below the population estimate, there is a positive movement toward closing the representation gap illustrated by the increased representation in 2020, and it’s more pronounced when evaluated by genre.
向包容性转变之所以重要，原因有很多，其中之一就是美国拉丁裔人口的显著增长。事实上，拉美裔美国人目前占美国人口的 19%，在过去十年中，拉美裔美国人占美国人口增长的 50%以上。
Frustrated by decades of erasure in Hollywood, Latinos are calling for authentic share of screen in content, with 39% saying their individual identity groups aren’t represented enough on TV1. This sentiment is reflected in traditional TV viewing, as Hispanics accounted for just 12% of the linear TV audience in June. Comparatively, Whites accounted for 66% share2. Programs that do attract notable Hispanic audiences are those that star Latinos, such as Selena, 海军罪案调查处 和 Criminal Minds. This viewing behavior is in sync with the sentiment from nearly 60% of Latinos who say they’re more likely to watch programming featuring their identity group.
就在一年前，拉丁裔在线性和流媒体平台上的屏幕比例仅为 6%。今年，屏幕上的拉丁裔比例已增至略低于 10%，但仍远低于美国人口中 19% 的比例。
As they seek out programming that features their identity group, Latinos are spending an increasing amount of time watching content on streaming platforms, many of which are attracting larger Hispanic audiences than linear programming is. In June, for example, Hispanics accounted for 22% of the minutes streamed on Netflix. The behavior supports the sentiment from 55% of Latinos who say that streaming options have more content that is relevant to them.
重要的是，西班牙语内容推动了屏幕上的代表性。如果没有西班牙语内容，拉丁裔的代表性就会下降到 6%。在许多类型的节目中，如交叉性节目，也存在着明显的代表性差距。例如，非洲裔拉美人在所有平台上都基本上没有出现，仅占 0.48%。当拉美裔出现在荧屏上时，她们出现在以犯罪、家庭功能障碍和情感剧为主题属性的内容中。然而，在更广泛的拉丁裔社区中，特别是在女性中，节目中的刻板印象同样存在。
在越来越多的选择中，真实的内容成为关键的差异化因素，尤其是当出版商发现需求没有得到满足时。我们知道，身份认同群体更愿意寻找并参与他们最能产生共鸣的内容--他们能在其中看到自己。
For additional insights, download our latest Diverse Intelligence Series report about U.S. Latinos.
说明
- Nielsen Attitudes on Representation on TV Study, May 2021
- 尼尔森全国电视面板和流媒体计费器家庭，加权流媒体总时长（加权）份额，P2+，全天，2021 年 6 月
