On the surface, we can see that progress has been made towards creating a more inclusive media industry. However, once you start to look more closely and measure the representation of on-screen talent by gender, race, ethnicity and sexual orientation, it’s clear that there is still much more work to be done. According to Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV report, women make up 52% of the U.S. population but comprise only 38% of top recurring cast in popular broadcast, cable and streaming programming. Additionally, people of color account for 40% of the broader U.S. population but are present in only 27% of top TV roles.
While there is a strong industry push towards a more inclusive entertainment future, brands are in a unique position to really help drive forward progress. Maryl Widdows, VP, Product, 纳入分析, Nielsen, met with Madeline Di Nonno, President & CEO, Geena Davis Institute during Nielsen’s Cannes LIONS Live 2021 virtual experience to discuss how brands can get involved to not only positively impact the industry, but society as a whole.
他们共同探讨了衡量内容的重要性，以便努力实现更准确的代表性，其中包括：
- 对于观众来说，在内容中体现代表性不足的群体有什么价值，品牌又能发挥什么作用？
- 如何利用数据消除人们对娱乐业代表性的普遍误解？
- 在娱乐媒体中，推动创造公平、促进包容和减少负面刻板印象的最大机遇在哪里？
请观看我们本场会议的点播录音，了解更多关于品牌如何帮助推动媒体更好地呈现品牌形象的见解。
请务必查看尼尔森 2021 年戛纳国际电影节 LIONS Live 虚拟体验中其他环节的点播录音：
