Branded integrations in subscription video on-demand (SVOD) programming don’t just provide brand exposure in an ad-free environment. They reach audiences that traditional TV typically doesn’t. Overall, SVOD programs tend to reach lighter viewers of traditional TV, which makes the incremental reach of SVOD significant. For example, in a four-week study period, we found that 19% of the combined total audience exposed to both the Netflix program Cobra Kai and linear TV programming featuring Coors ads only watched Cobra Kai.
产品植入和品牌整合除了提供增量覆盖之外，还为广告商和广告代理公司提供了一种将品牌融入新兴流媒体领域的现代方式。毫无疑问，在节目中植入品牌会产生影响，但如何确定曝光的价值一直是个难题。但现在情况不同了。
通过利用等价的、有价值的品牌整合方法，我们可以计算出 SVOD 节目中品牌整合的相对价值，这对寻求在快速发展的流媒体领域保持领先地位的内容创作者、广告商和代理商来说是一个真正的好处。
