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在家办公如何影响消费者的选择权

1 minute read | August 2020

尼尔森跟踪数字连接对媒体消费的影响已有相当长的一段时间,因为许多美国人已经开始享受随心所欲的自由。现在,随着许多美国人从传统的办公室工作转向在家工作,我们看到选择的力量在他们如何处理生活与工作的平衡中得到了体现。

According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are largely enjoying this change in daily routine, as it’s allowed them to strike a better balance between working and living their best lives. And to no surprise, the new normal includes a heavy dose of media consumption. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into how consumers are settling into a reality where the lines between work and home life are blurring.

 

For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest 尼尔森观众总数报告.

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