A Nielsen vem acompanhando o impacto da conectividade digital no consumo de mídia há algum tempo, já que muitos americanos passaram a desfrutar da liberdade de acessar o que querem, quando querem. Agora, com muitos americanos deixando de trabalhar em escritórios tradicionais para trabalhar em casa, estamos vendo o poder de escolha se manifestar na forma como eles administram o equilíbrio entre morar e trabalhar no mesmo lugar.
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are largely enjoying this change in daily routine, as it’s allowed them to strike a better balance between working and living their best lives. And to no surprise, the new normal includes a heavy dose of media consumption. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into how consumers are settling into a reality where the lines between work and home life are blurring.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Relatório de audiência total da Nielsen.
