Nielsen telah melacak dampak konektivitas digital terhadap konsumsi media selama beberapa waktu, karena banyak orang Amerika yang menikmati kebebasan yang datang dengan mengakses apa yang mereka inginkan ketika mereka menginginkannya. Kini, dengan banyaknya orang Amerika yang beralih dari bekerja di kantor tradisional menjadi bekerja di rumah, kami melihat kekuatan pilihan berperan dalam cara mereka mengatur keseimbangan antara hidup dan bekerja di tempat yang sama.
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are largely enjoying this change in daily routine, as it’s allowed them to strike a better balance between working and living their best lives. And to no surprise, the new normal includes a heavy dose of media consumption. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into how consumers are settling into a reality where the lines between work and home life are blurring.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Laporan Jumlah Pemirsa Nielsen.
