我们城市的电视流媒体
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services is having on the media landscape, particularly at the market level. With 65% of homes now having access to an enabled internet-connected device or smart TV (and growing), the report dives into video streaming behavior and how it’s affecting local stations, programmers and advertisers.
截至 2019 年 5 月，1.342 亿（56%）美国成年人通过联网设备或智能电视将非线性视频流传输到电视机上。与两年前相比，通过流媒体将内容传输到电视机的美国人增加了 4000 万。随着覆盖范围的不断扩大，使用频率也在增加。现在，成年人平均每月花 11 天时间观看流媒体内容（2017 年为 9 天），每次观看的时间也更长。本报告按种族、年龄和地域研究了这些趋势，以了解对当地客户的不同影响和增长机会。
Streamers have a huge value proposition—they are younger, and many have children in their homes. They’re also more likely to be college graduates who are employed and earn a higher income than non-streamers. Streamers are also big consumers of local news and seek out local content wherever they are, with 38% streamers accessing local news on social sites vs. 25% non-streamers; 34% streamers listen to local on internet radio vs. 19% non-streamers; 69% streamers access weather on a device vs. 47% non-streamers. In addition, 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.
