TV in streaming nelle nostre città
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services is having on the media landscape, particularly at the market level. With 65% of homes now having access to an enabled internet-connected device or smart TV (and growing), the report dives into video streaming behavior and how it’s affecting local stations, programmers and advertisers.
A maggio 2019, 134,2 milioni (56%) di adulti statunitensi hanno trasmesso video non lineari in streaming sul proprio televisore attraverso un dispositivo connesso a Internet o una smart TV. Rispetto a soli due anni fa, 40 milioni di americani in più trasmettono contenuti in streaming sul proprio televisore. La portata continua a crescere, ma anche la frequenza aumenta. L'adulto medio trascorre oggi 11 giorni di streaming al mese (rispetto ai nove giorni del 2017) e trascorre più minuti per ogni sessione di visione. Il rapporto esamina queste tendenze in base all'etnia, all'età e alla geografia per comprendere l'impatto e le opportunità di crescita dei clienti locali.
Streamers have a huge value proposition—they are younger, and many have children in their homes. They’re also more likely to be college graduates who are employed and earn a higher income than non-streamers. Streamers are also big consumers of local news and seek out local content wherever they are, with 38% streamers accessing local news on social sites vs. 25% non-streamers; 34% streamers listen to local on internet radio vs. 19% non-streamers; 69% streamers access weather on a device vs. 47% non-streamers. In addition, 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.
