Streaming TV di Seluruh Kota Kami
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services is having on the media landscape, particularly at the market level. With 65% of homes now having access to an enabled internet-connected device or smart TV (and growing), the report dives into video streaming behavior and how it’s affecting local stations, programmers and advertisers.
Pada Mei 2019, 134,2 juta (56%) orang dewasa di Amerika Serikat melakukan streaming video non-linear ke perangkat TV mereka melalui perangkat yang terhubung ke internet atau televisi pintar. Dibandingkan dengan dua tahun yang lalu, 40 juta lebih banyak orang Amerika yang melakukan streaming konten ke perangkat TV mereka. Seiring dengan jangkauan yang terus bertambah, frekuensi juga meningkat. Rata-rata orang dewasa sekarang menghabiskan 11 hari untuk streaming setiap bulannya (naik dari sembilan hari di tahun 2017) dan mereka menghabiskan lebih banyak menit per sesi menonton. Laporan ini meneliti tren ini berdasarkan etnis, usia dan geografi untuk memahami berbagai dampak dan peluang pertumbuhan bagi klien lokal.
Streamers have a huge value proposition—they are younger, and many have children in their homes. They’re also more likely to be college graduates who are employed and earn a higher income than non-streamers. Streamers are also big consumers of local news and seek out local content wherever they are, with 38% streamers accessing local news on social sites vs. 25% non-streamers; 34% streamers listen to local on internet radio vs. 19% non-streamers; 69% streamers access weather on a device vs. 47% non-streamers. In addition, 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.
