第 25 集
在可持续发展和社会公益方面，企业应该扮演什么角色？如今，许多人越来越期待企业投入时间、资金和人才，使其经营所在的社区变得更加美好。
In fact, according to a global survey conducted last year in collaboration with Nielsen, a whopping 81% of global respondents felt strongly that companies should help improve the environment. And this passion for corporate social responsibility (CSR) is shared across gender lines and generations.
企业公民是指公司对社会的责任，无论是环境、社会还是治理（ESG）实践。这些努力可以包括从可持续或可堆肥产品到慈善投资和员工志愿服务等任何方面。
In an earlier episode this season, we discussed the business of sustainability and identified the differences between sustainability and CSR. In this episode, we’re exploring how brands are incorporating CSR into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
首先，尼尔森全球责任与可持续发展副总裁兼尼尔森基金会捐赠执行总监 Andrea Bertels 就尼尔森自身的企业社会责任举措发表了见解。随后，美国职业棒球大联盟社会责任副总裁 Melanie LaGrande 和尼尔森全球责任与可持续发展副总裁 Julia Wilson 讨论了美国职业棒球大联盟的企业社会责任，以及其他大品牌和娱乐机构如何将社会公益融入日常业务实践。
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