洞察力
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Insights | 23-05-2024
需要了解:电视媒体购买基础知识
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
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News Center | 29-09-2022
Roku 与尼尔森合作,对传统电视、联网电视、桌面和移动广告活动进行全新的跨媒体测量
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV,…
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News Center | 21-07-2022
尼尔森推出四屏重复广告,其方法将用于 YouTube
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step…
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News Center | 06-07-2022
尼尔森报告发现,50% 的媒体计划支出不足,危及最大投资回报率
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to…
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