News Center | 11-02-2026
第60届超级碗赛事吸引1.256亿观众
An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Insights | 07-11-2025
地方新闻越过顶部：美国市场的 OTT 应用观看量不断增长
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Solutions | 25-07-2025
美国全国和地方电视测量
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…
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Insights | 21-05-2025
互联电视正在改变广告业
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 23-04-2025
突破投资回报率：投资亚裔受众和媒体
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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News Center | 18-02-2025
尼尔森更新超级碗LIX覆盖人数至1.718亿观众
NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…
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News Center | 11-02-2025
LIX 超级碗创造电视历史，观众人数超过 1.27 亿
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…
