Local TV Measurement Archives

News Center | 11-02-2026

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…

Insights | 07-11-2025

オーバー・ザ・トップ・アプリでのローカルニュース視聴の急増は、放送局やテレビ局にとって強力な新しいエコシステムを生み出している。

Insights | 23-09-2025

地域の消費者インサイトが購買決定にどのように影響し、マーケティング戦略を強化できるかをご覧ください。

Solutions | 25-07-2025

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…

Insights | 21-05-2025

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…

Insights | 23-04-2025

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

News Center | 18-02-2025

NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…

News Center | 12-02-2025

Multi-year deal includes Local TV and OTT measurement for stations across the country Nielsen’s Local TV…

News Center | 11-02-2025

NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…

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