Solutions | 19-06-2025
媒体影响
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend,…
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Solutions | 27-05-2025
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…
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Insights | 07-10-2024
释放广播在营销组合模式中的潜力
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
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Insights | 13-09-2023
超越今天：为什么长期营销能使企业长盛不衰
To take your brand to the next level, it’s critical to understand which tactical investments produce the best…
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Insights | 22-07-2022
没错：你真的需要花钱才能赚钱
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 30-06-2022
营销平衡的商业案例
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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