Soluções | 19-06-2025
Impacto na mídia
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend,…
Soluções
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Soluções | 27-05-2025
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…
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Insights | 07-10-2024
Desbloqueio do potencial do rádio nos modelos de mix de marketing
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
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Perspectivas | 13-09-2023
Além do presente: Por que o marketing de longo prazo impulsiona a longevidade dos negócios
To take your brand to the next level, it’s critical to understand which tactical investments produce the best…
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Insights | 22-07-2022
É verdade: você realmente precisa gastar dinheiro para ganhar dinheiro
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 30-06-2022
O caso de negócios para o equilíbrio de marketing
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Perspectivas | 04-02-2022
Para o crescimento da marca a longo prazo, é essencial focar em todo o funil de marketing.
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