Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality” for the sixth consecutive year. The CEI is a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality.
Demonstrating an external commitment to LGBTQ equality was a key criterion to be included in the 2019 index. Over the past year, Nielsen expanded the reporting capabilities of its national TV panel to count same gender spouse and partner audiences. The enhancement was a cross-functional effort, undertaken with significant support from our PRIDE (LGBTQ and allies) employee resource group leaders and members as well as GLAAD. Additional client and community engagement around LGBTQ data was global in scope and focused on how LGBTQ consumers shop and spend. For example, our PRIDE chapters in Germany and Poland released their first-ever LGBTQ consumer reports. These reports measure consumer behavior and shopping trends to illustrate the market importance of the LGBTQ community.
"Na Nielsen, nossos associados são nossa vantagem. Seríamos negligentes se não os ouvíssemos ao tomar decisões sobre como desenvolver nossas ofertas para os clientes", disse Megan Clarken, Diretora Comercial de Mídia Global da Nielsen e Patrocinadora Executiva do PRIDE. "Muitos dos principais avanços em medição LGBTQ que fizemos como empresa podem ser atribuídos diretamente ao trabalho árduo e à visão dos líderes e membros do PRIDE. Eles continuarão a ser nosso maior patrimônio para promover a igualdade e a aceitação por muito tempo no futuro."
Nosso grupo de recursos para funcionários PRIDE (LGBTQ e aliados) está no centro de tudo o que fazemos interna e externamente em relação à igualdade LGBTQ. O grupo está ativo em 15 países em todo o mundo, abrangendo a Europa, a América Latina e a América do Norte. O PRIDE também se expandiu recentemente para a Ásia, com o lançamento de sua seção na Índia. Os líderes e membros do PRIDE lideraram a expansão de nossa política não discriminatória de escopo regional para uma política global que protege os funcionários com base na orientação sexual e na identidade de gênero. Além disso, nossa equipe do PRIDE influenciou nossa política de doações corporativas, que proíbe a doação de fundos pela empresa a entidades que discriminam com base na orientação sexual e na identidade de gênero.
Our LGBTQ policies and practices have garnered other recognition around the world. Nielsen Poland was recognized as LGBTQ Supporting Employer of the Year in the Natwest LGBT+ Diamonds 2018 Polish Business Awards. Meanwhile, Nielsen Mexico was honored with 2019 Best Places to Work for LGBT by “HRC Equidad Mexico,” the equivalent of the Human Rights Campaign Corporate Equality Index. Nielsen Mexico has earned this recognition for two consecutive years.
“We have a responsibility to our LGBTQ associates to consistently evolve our policies to ensure they are on the cutting edge of industry best practices,” said Natasha Miller Williams, Nielsen’s SVP of Diversity & Inclusion. “We rely on HRC and other organizations at the forefront of LGBTQ rights to inform these advancements. When everyone at Nielsen feels empowered, we’re better able to create winning solutions for our clients.”
