Centro de Notícias | 21-05-2025
Gracenote transforma carros conectados em centros esportivos
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…
Central de notícias
-
-
Insights | 10-09-2024
Fanáticos: O manual da Nielsen sobre consumo de mídia hispânica e engajamento esportivo
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
-
Insights | 29-07-2024
Precisa saber: O que é covisualização e por que você deve se preocupar?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
-
Perspectivas | 16-02-2024
Precisa saber: Qual é a diferença entre OTT, CTV e streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…
-
Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
-
Insights | 08-06-2023
Examinar a representação LGBTQ+ na mídia e na publicidade
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences…
-
Insights | 20-01-2023
O conteúdo representativo impulsiona a bingeability nas plataformas de streaming
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
