News Center | 21-05-2025
Gracenote verwandelt vernetzte Autos in Sport-Hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…
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Insights | 10-09-2024
Fanรกticos: Nielsens Handbuch zum Medienkonsum und Sport-Engagement von Hispanoamerikanern
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
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Insights | 29-07-2024
Das mรผssen Sie wissen: Was ist Co-Viewing, und warum sollten Sie sich dafรผr interessieren?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Insights | 16-02-2024
Das muss man wissen: Was ist der Unterschied zwischen OTT, CTV und Streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why theyโre…
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
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Insights | 08-06-2023
Untersuchung der Darstellung von LGBTQ+ in Medien und Werbung
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences…
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Insights | 20-01-2023
Reprรคsentative Inhalte fรถrdern die Nutzung auf allen Streaming-Plattformen
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
