ニールセンの「State of Play」レポートでは、ストリーミングは未来だが、消費者は選択肢に圧倒されている現状が明らかになった。

ビデオストリーミングの消費量は、利用可能なすべてのビデオコンテンツにおいて、昨年から18％増加している。

NEW YORK – April 6, 2022 – Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, released its inaugural プレーの状況 report, which highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022. 

ストリーミング・サービスの消費は拡大すると予想され、93％のアメリカ人が、今後1年間に有料ストリーミング・サービスの利用を増やすか、既存のプランを変更しないと回答していること、そして、過去3年間に利用可能なすべてのビデオ・コンテンツが18％増加したことである。

However, due to a nearly 20% increase in unique program titles over the past three years, nearly half of audiences (46%) feel overwhelmed by the growing number of services and platforms that makes it more difficult to find the content they’re looking for. The プレーの状況 report leverages Nielsen TV measurement and streaming data, insights from Gracenote, a Nielsen company, and findings from an online custom survey of U.S. video streamers.

新しいストリーミング・プラットフォームが提供する圧倒的な選択肢の中で、定額制オンデマンド・ビデオ（SVOD）は現在、ストリーミングされた時間の53％を占めている。平均的なアメリカ人がコンテンツを視聴するのに費やす1日4時間49分のうち、1:22はコネクテッドTV（CTV）を通じている。 

In addition to providing streaming consumption trends and consumer sentiment, プレーの状況 details how the streaming landscape has broadened beyond traditional SVOD services. Ad-supported VOD, multichannel video programming distributors (MVPDs) and virtual MVPDs (vMVPDs) have grown to account for 35%. And, the percentage of homes with YouTube TV—the vMVPD with the highest household penetration—has grown by over 160% since 2020.

Nielsen’s プレーの状況 report shows consumers now have over 817,000 unique program titles as of February 2022 vs. more than 646,000 as recently as December 2019. The increase in content also comes with an increase in consumption, as 18% of Americans are now paying for four streaming services vs. the 7% who did so in 2019.  In February of this year, content from streaming platforms accounted for just under 29% of consumers’ total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month, according to Nielsen’s ゲージ, its monthly total TV and streaming snapshot. In total, Americans watched nearly 15 million years’ worth of streaming video content last year. 

ニールセンについて 、ストリーミングサービスがバンドルされることで、消費者が求めているコンテンツを見つけやすくなる可能性があるかどうかを尋ねたところ、回答者の64％が、自分の好きな動画ストリーミングサービスをいくつでも、あるいはいくつでも選べるような、バンドルされた動画ストリーミングサービスがあればいいと答えた。

“The inaugural プレーの状況 really underscores the fact that we’ve entered the next phase of streaming, based on the trends we have been detailing about streaming over the past few years,” says Brian Fuhrer, SVP, Product Strategy, Nielsen. “We’ve moved from infancy into adolescence, and all the complexities that one would expect at that point. It’s not just that streaming is increasing year over year. Now consumers want access simplified and the explosion of services has renewed discussions around bundling and aggregation. Ultimately, these challenges signal an opportunity as the industry harnesses streaming for long-term business growth.”

For additional insights and findings, download the プレーの状況 report.