็ฌ็ซใใๆธฌๅฎใฏใใใฉใณใใขใฏใใฃใใผใทใงใณใฎROIใๅฎ่จผใใesportsใใฉใใใใฉใผใ ใๅ็ๅใใใฎใซๅฝน็ซใคใ
New York, NY - June 27, 2019 โ Riot Games, the publisher, developer and esports tournament organizer for League of Legends, will use Nielsen (NYSE: NLSN) for comprehensive sponsorship valuation measurement across the companyโs multiple esports leagues and competitions around the world. The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating or considering association with its League of Legends events. The research will also support brands in achieving the greatest return on investment through Riot Games.
As part of the agreement, Riot Games will provide access to its aggregated streaming viewership data to support Nielsenโs independent brand exposure measurement. This includes the new Pro View experience that offers fans the ability to follow individual players during League of Legends competitions. Metrics will be incorporated into the industry-leading Nielsen Esport24 syndicated sponsorship valuation product.
esportsใธใฎใใฉใณใใฎ้ขไธใฏ ใใผใฑใใฃใณใฐๆ ๅฝ่ ใฏใใชใณใฉใคใณๅบๅใใญใใซใผใๅฉ็จใใๅพๆฅใฎใใฌใใ่ฆ่ดใใๅพๅใไฝใใใใฏใใญใธใผใซ็ฒพ้ใใใใฎใใใช่ฅๅนดๅฑคใจใฎๆฅ็นใๆฑใใฆใใใ ใชใณใฉใคใณๅบๅใใญใใซใผใๅฉ็จใใไผ็ตฑ็ใชใใฌใใ่ฆใๅฏ่ฝๆงใไฝใใ ๆ่ฟใฎใใผใซใปใณใฎ่ชฟๆปใซใใใจใไธ็ใฎใใกใณใฎ5ไบบใซ1ไบบใ้ๅป1ๅนด้ใซesportsใ่ฆๅงใใใจใใใ Twitchใๅฉ็จใใฆใใ็ฑณๅฝใฎesports่ฆ่ด่ ใฎ60๏ผ ่ฟใใใใใใฌใใฏ่ฆใชใใใจ็ญใใฆใใใ ใฎesports่ฆ่ด่ ใฎ60๏ผ ่ฟใใๆฏ้ฑใใฌใใ่ฆใชใใจ็ญใใฆใใใ
ใesportsใใใฉใณใใฎใใผใฑใใฃใณใฐๆ ๅฝ่ ใๅบๅไธปใฎ้ใงๅขใใๅขใใซใคใ esportsใใใฉใณใใฎใใผใฑใใฃใณใฐๆ ๅฝ่ ใๅบๅไธปใฎ้ใงๅขใใๅขใ็ถใใฆใใใใใ็ฌ็ซใใ็ฌฌไธ่ ๆฉ้ขใซใใ่ฆ่ด่ ใจใใฉใณใ้ฒๅบใฎๆค่จผใฎๅฟ ่ฆๆงใฏ้ๅธธใซ้่ฆใงใใ ่ฆ่ด่ ใจใใฉใณใ้ฒๅบใฎ็ฌ็ซใใ็ฌฌไธ่ ๆค่จผใฎๅฟ ่ฆๆงใฏ้ๅธธใซ้่ฆใงใใ ใใผใซใปใณEsportsใฎใใใผใธใณใฐใใฃใฌใฏใฟใผใงใใใใณใผใซใปใใคใฏๆฐใฏใๆฌกใฎใใใซ่ฟฐในใฆใใพใใใใใฎๅฅ็ดใซใใใๆใ ใฏ ใใฎๅฅ็ดใซใใใ็งใใกใฏRiot Gamesใฎใใฉใใใใฉใผใ ใฎๅ็ๅใๆฏๆดใใใใฎๆ้ทๅธๅ ดใๆค่จผใใๆฉไผใๅพใพใใใ"
League of Legends Esports is a premier global sport that attracts the attention of millions of fans around the world through 13 regional leagues which consist of over 800 professional players and 100 professional teams. Each regional league comprises approximately 10 teams that compete year-round against one another over the course of two seasonal splits. The sport is globally integrated through three international events: The World Championship, the Mid-Season Invitational and the All-Star Event.
Nielsen will measure brand exposure throughout 2019 and 2020 including the North America League of Legends Championship Series (LCS), League of Legends European Championship (LEC), the League of Legends three international events and select regional leagues in Asia.
ใไฟก้ ผใจ้ๆๆงใฏใใใฉใณใใปใใผใใใผใจใฎ้ขไฟๆง็ฏใจ็ถญๆใซไธๅฏๆฌ ใช่ฆ็ด ใงใใใ ไฟก้ ผใจ้ๆๆงใฏใใใฉใณใใปใใผใใใผใจใฎ้ขไฟๆง็ฏใจ็ถญๆใซไธๅฏๆฌ ใช่ฆ็ด ใงใใ ใฉใคใชใใใปใฒใผใ ใบใฎEsports Insights้จ้่ฒฌไปป่ ใงใใใใฐใปใฏใใฝใณๆฐใฏใๆฌกใฎใใใซ่ฟฐในใฆใใพใใใๅคงๆไผๆฅญใ็งใใกใฎ ๅคงไผๆฅญใ็งใใกใฎใใผใใกใณใใซๆ่ณใใ้ใ็งใใกใฏๅฝผใใใใฎ้ฒๅบใฎไพกๅคใ็่งฃใใ็งใใกใฎๆ ็ฑ็ใชใใผใใใผใจใฉใฎใใใซ้ขใใใฎใใในใใชใฎใใ่ฆๆฅตใใๆๅฉใใใใใใจ่ใใฆใใพใใ ็งใใกใฎๆ ็ฑ็ใชใใกใณใปใใผในใจใฉใฎใใใซ้ขใใใฎใใในใใชใฎใใ่ฆๆฅตใใๆๅฉใใใใใใจ่ใใฆใใพใใ"
้ๅป12ใถๆ้ใใชใผใฐใปใชใใปใฌใธใงใณใ EsportsใฏใMastercardใDell/AlienwareใState FarmใNikeใๅซใ่คๆฐใฎ่ๅใชใใผใใใผใจๅฅ็ดใใใ Dell/AlienwareใState FarmใNikeใชใฉใงใใใใใซใใฉใคใชใใใปใฒใผใ ใบใฏ ใใญใใฅใผใใใผใ ใในใใใกใณใในใชใฉใ่คๆฐใฎใใฌใใขใ ่ฃฝๅใ็ซใกไธใใพใใใ watch.lolesports.com๏ผใฉใคใชใใใปใฒใผใ ใบใใชใผใฐใปใชใใปใฌใธใงใณใๅฐ็จใซ้็บใใ่ฆ่ดใใผใฟใซ๏ผใงใฎ่ฆ่ดไฝ้จใ่ฃๅฎใใใใฎใงใใ ใงใฎ่ฆ่ดไฝ้จใ่ฃๅฎใใใใฎใงใใ
Riot GamesใฏใใผใซใปใณใฎEsportsใขใใใคใถใชใผใใผใใฎใกใณใใผใงใใ ใขใใใคใถใชใผใใผใใฎใกใณใใผใงใใใesportsใฎ่ฆ่ด็ใจในใใณใตใผใทใใใฎ่ฉไพกๅบๆบใๆจๆบๅใใๅใ็ตใฟใ็ฉๆฅต็ใซไธปๅฐใใฆใใพใใ esportsใฎ่ฆ่ด็ใจในใใณใตใผใทใใใฎ่ฉไพกๅบๆบใๆจๆบๅใใๅใ็ตใฟใ็ฉๆฅต็ใซไธปๅฐใใฆใใพใใ
ใใผใซใปใณใซใคใใฆ
ใใผใซใปใณใปใใผใซใใฃใณใฐในใปใใผใจใซใทใผ๏ผNielsen Holdings plcใNYSE: NLSN๏ผใฏใไธ็ไธญใฎๆถ่ฒป่ ใจๅธๅ ดใซใคใใฆใๆใๅฎๅ จใงไฟก้ ผใงใใ่ฆ่งฃใๆไพใใใฐใญใผใใซใชๆธฌๅฎใปใใผใฟๅๆไผๆฅญใงใใใใผใซใปใณ็ฌ่ชใฎใใผใฟใไปใฎใใผใฟใฝใผในใจ็ตใฟๅใใใใใจใงใไธ็ไธญใฎใฏใฉใคใขใณใใใไปไฝใ่ตทใใฆใใใฎใใๆฌกใซไฝใ่ตทใใใฎใใใใใฆใใฎ็ฅ่ญใซๅบใฅใใฆใฉใฎใใใซ่กๅใใใฎใใในใใชใฎใใ็่งฃใงใใใใๆฏๆดใใฆใใพใใใใผใซใปใณใฏ90ๅนดไปฅไธใซใใใใ็งๅญฆ็ๅณๅฏๆงใจ้ฉๆฐๆงใซๅบใฅใใใใผใฟใจใขใใชใใฃใฏในใๆไพใใใกใใฃใขใๅบๅใๅฐๅฃฒใใใกในใใ ใผใใณใฐๆถ่ฒป่ฒกๆฅญ็ใ็ด้ขใใๆใ้่ฆใชๅ้กใซ็ญใใๆฐใใๆนๆณใ้็บใ็ถใใฆใใพใใ
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
About League of Legends Esports
League of Legends Esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional LoL Esports teams competing across 13 leagues globally. Each regional league is comprised of approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational and the World Championship, which in 2018 saw an Average Minute Audience of 19.6M during the Finals. For more information, visit www.lolesports.com.
้ฃ็ตกๅ
ใใผใซใปใณ
ใธใผใใปใซใใใใซใฏ
gina.katzmark@nielsen.com
ใฉใคใชใใใปใฒใผใ
ใขใณใใณใปใใงใฉใผใญ
aferraro@riotgames.com
