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New York – August 24, 2011 – Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsen’s Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
「MRCは、ニールセンがプエルトリコのテレビ視聴者測定サービスの認定プロセスを成功裏に完了したことを称賛する。「MRCの認定を受けることは今日の環境では困難であり、ニールセンが品質と完全な情報開示のベンチマークとして認められているMRC基準を満たしていることを示すものです。
ニールセンのプエルトリコTV視聴者測定サービスは、最先端のニールセンUNITAM測定技術を基盤に、500世帯のランダムエリア確率標本で夜間視聴率と人口統計を提供する。このサービスは、プエルトリコ内の6つの地域のパフォーマンス指標に依存する放送局、ネットワーク、メディアエージェンシーなど22のクライアントで構成されている。
ニールセンについて
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
