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New York โ August 24, 2011 โ Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsenโs Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"MRC memuji Nielsen yang telah berhasil menyelesaikan proses akreditasi untuk layanan pengukuran pemirsa televisi di Puerto Rico," ujar George W. Ivie, Direktur Eksekutif dan CEO MRC. "Mencapai akreditasi MRC merupakan hal yang sulit di lingkungan saat ini dan menunjukkan bahwa Nielsen memenuhi Standar MRC, sebuah tolok ukur yang diakui untuk kualitas dan keterbukaan informasi."
Layanan pengukuran pemirsa TV Nielsen di Puerto Rico dibangun di atas fondasi teknologi Nielsen UNITAM Metering yang canggih dalam sampel probabilitas area acak sebanyak 500 rumah untuk memberikan peringkat pemirsa dan demografi dalam semalam. Layanan ini terdiri dari 22 klien termasuk stasiun, jaringan, dan agensi media yang bergantung pada metrik kinerja untuk enam wilayah geografis di Puerto Rico.
Tentang Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
