연락처: Julia Monti 646-654-4412
PDF available en Español.
New York – August 24, 2011 – Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsen’s Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"MRC는 푸에르토리코 텔레비전 시청률 측정 서비스에 대한 인증 절차를 성공적으로 완료한 닐슨에 박수를 보냅니다."라고 MRC의 전무이사 겸 CEO인 조지 W. 아이비는 말합니다. "MRC 인증을 획득하는 것은 오늘날의 환경에서 매우 어려운 일이며, 이는 닐슨이 품질과 완전한 공개에 대해 인정받는 기준인 MRC 표준을 충족한다는 것을 의미합니다."
닐슨의 푸에르토리코 TV 시청률 측정 서비스는 500가구의 무작위 지역 확률 표본에서 최첨단 닐슨 UNITAM 측정 기술을 기반으로 구축되어 야간 시청률과 인구 통계를 제공합니다. 이 서비스는 푸에르토리코 내 6개 지역에 대한 성과 지표를 기반으로 방송국, 네트워크, 미디어 에이전시 등 22개 고객사로 구성되어 있습니다.
닐슨 소개
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
