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Insights | 21-07-2025
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
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Insights | 18-03-2025
Need to know: What is a Designated Market Area (DMA®), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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Insights | 11-03-2025
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
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Insights | 04-02-2025
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
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Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for…
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Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
